The ancient town of Hoi An Vietnam

"How about this 12 years ago, the ancient town of Hoi An Vietnam has not been recognized as a world cultural heritage, then, the lanterns in Hoi An to produce only for home decoration needs, New Year, festival, carnival ,..", Tran Ha (or wards Jinzhou city of Hoi An, Quang Nam), the production base lanterns popular in Hoi An city share.Holding a lantern a new sample preparation exported to Germany, Tran Ha began the story of the Hoi An lanterns exported to Europe, as well as predestined to their lanterns.Revived a traditionalWhen the ancient town of Hoi An was recognized as World Cultural Heritage in 1999 and many local and foreign tourists to know, at that craft production of traditional lanterns in Hoi An also revived by the development of the tourism industry.  

These lanterns are made from traditional materials (bamboo, wood, silk ...) to be more interested in foreign visitors.Seeing an opportunity to revive traditional crafts of his father to leave, Mr. Ha was determined to borrow money, called skilled workers to establish commercial production lantern named Ha Linh. 

 "Underpinning lantern production of my family also established the right time, with a size of about 40 local staff, many of which workers are considered artisans in ancient lantern this, "Ha said.At start-up and may only produce 5-6 lantern products traditionally made from bamboo, wooden lamps, silk, now all kinds of lanterns were more diverse in design, size, dozens of species such as round, octagonal, hexagonal, fruit squash, garlic, light drag force, dragon, representing animals, the Covered Bridge ...On average, each year, Ha Linh basis for shipments from 20,000 to 30,000 lanterns. Particularly in 2011 this facility has produced 60,000 lanterns with all sorts of great size, small differences, for sales billion. Thus, more than 40 employees working at the factory have stable incomes of several million VND / person / month.About four years ago, when the city held a competition Hoi Hoi An lanterns to honor and promote the traditional creativity of artisans and artists. Mr. Ha has three times join this contest with lanterns designed by themselves, in which two times won the contest with lanterns Bridge early buds and eyes Miu to celebrate spring.

 Brand development Hoi An lanternsThe whole city of Hoi An there are now dozens of establishments producing lanterns, but the basis of Mr. Ha of large and most of the region."It's important to have your lantern on the market place is to focus on quality, Monday is affordable, and equally important is to always improve the design, not to stop at a few traditional form, "Ha sharing the secret of their branding.Thus, his lantern not only serve the domestic market but also conquering difficult markets in many countries around the world. "Around 2005, I signed a contract to export large, with 80,000 thousand lanterns, worth more than $ 500 million. At that time the couple have hired two additional employees other idle, a total of more than 70 employees manufacture up on last night, "owners of the largest producers of Hoi An lantern recalls.Since then, Tran Ha facilities were foreign customers place their trust, have stable annual contract. 

 Particularly in 2011 is the basis of Mr. Ha has signed seven contracts with foreign partners to produce more than 20,000 lanterns worth over 830 million. The Mr. Ha has traditional customers in countries such as Germany, Sweden, Australia, Malaysia ...Although produced in large numbers every year, but he always told Ha ban the lantern maker to appreciate the true value of its culture, contributed to builder of Hoi An lanterns on in the country.Not stopping there, Mr. Ha is always a leader, representing the city of Hoi An lanterns bring products to the old town part of the exhibition, fair or festival ... at home and abroad to introduce and promote a product, a traditional industry in Hoi An to friends all over the world.